Advertising Disclosure

Our commitment to transparency in advertising and partnerships

Last updated: November 15, 2025

Our Commitment to Transparency

At Lumen Drift, transparency is fundamental to how we operate. This disclosure explains our advertising relationships, affiliate partnerships, and sponsored content policies in accordance with applicable advertising regulations and consumer protection laws.

We believe you have the right to know when content is influenced by commercial relationships. This disclosure helps you make informed decisions about the information you receive from us.

Affiliate Relationships

1. Affiliate Program Participation

Lumen Drift may participate in affiliate marketing programs. This means we may earn commissions when you click on certain links or purchase products or services through our recommendations. These affiliate relationships do not influence our professional advice or service recommendations to clients.

2. Commission-Based Links

When we include affiliate links on our website or in communications, we may receive compensation if you:

  • Click on the link and make a purchase from the merchant
  • Sign up for services through our referral links
  • Subscribe to products or platforms we recommend

This compensation comes at no additional cost to you. The price you pay is the same whether you use our affiliate link or go directly to the merchant.

3. Product and Service Recommendations

We only recommend products, services, or tools that we believe provide genuine value to Nordic market professionals. Our recommendations are based on our professional experience and assessment of quality, regardless of affiliate commission structures. We maintain editorial independence in all content.

4. Financial Relationship Transparency

Where applicable, we clearly identify content that includes affiliate links or where we have a financial relationship with mentioned companies. This disclosure allows you to make informed decisions about following our recommendations.

Sponsored Content Policy

1. Identification of Sponsored Content

Any content created in partnership with brands or paid for by third parties will be clearly labeled as "Sponsored," "Paid Partnership," or "In Partnership With." We believe transparency is essential, and sponsored content will always be distinguishable from our regular content.

2. Sponsored Post Guidelines

When we publish sponsored content:

  • We clearly disclose the sponsorship at the beginning of the content
  • We maintain editorial control over the content and messaging
  • We only partner with brands aligned with our values and relevant to our audience
  • We ensure all claims and statements are accurate and substantiated

3. Brand Partnership Disclosure

We may form partnerships with companies whose products or services we use and recommend to clients. These partnerships allow us to provide additional resources and value to our audience. All such relationships are disclosed when relevant to the content being presented.

4. Content Authenticity Guarantee

Regardless of sponsorship arrangements, all content reflects our genuine professional opinions and expertise. We do not publish sponsored content that contradicts our professional standards or misleads our audience about the nature of the relationship.

Third-Party Advertising

1. Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks may collect information about your browsing behavior to show you relevant advertisements across different websites you visit.

2. Behavioral Targeting

Third-party advertisers may use cookies and similar technologies to collect information about your interactions with our website and other sites. This information helps deliver advertisements that may be more relevant to your interests. You can manage these preferences through our cookie settings.

3. Cookie Usage for Advertising

Advertising cookies track your browsing activity to create a profile of your interests. This profile helps determine which advertisements to display to you. For more information about how we use cookies, please refer to our Cookie Policy.

4. Ad Personalization Practices

We work with advertising partners who may personalize advertisements based on your demographics, interests, and browsing behavior. This personalization is designed to show you more relevant content but can be managed through your cookie preferences.

Your Rights and Advertising Controls

1. Ad Preference Management

You have control over the types of advertising you see. You can manage your advertising preferences through our cookie settings page, where you can opt out of behavioral advertising and personalized ad targeting while still accessing our content.

2. Opt-Out Procedures

To opt out of personalized advertising, you can:

  • Adjust your cookie preferences on our Cookies page
  • Use browser settings to block third-party cookies
  • Visit industry opt-out platforms like the Digital Advertising Alliance
  • Enable privacy features in your browser or use privacy-focused extensions

3. Data Collection for Advertising

Advertising partners may collect information such as pages visited, content viewed, time spent on pages, and click patterns. This information is typically aggregated and used to measure campaign effectiveness and optimize ad delivery. For details on data collection, see our Privacy Policy.

4. Rights Under Privacy Regulations

Under GDPR and other privacy regulations, you have the right to access information about how your data is used for advertising purposes, request deletion of advertising-related data, object to processing for direct marketing, and withdraw consent for personalized advertising at any time.

Regulatory Compliance

Consumer Protection Standards

We comply with applicable consumer protection and advertising regulations, including Swedish and EU consumer law. Our advertising practices are designed to be fair, transparent, and non-deceptive.

Material Connection Disclosure

In accordance with advertising guidelines, we disclose material connections between Lumen Drift and any company whose products or services we recommend. This includes financial arrangements, free products received for review, or any other relationship that might affect our recommendations.

Testimonials and Endorsements

Any testimonials or endorsements featured on our website represent the genuine experiences of actual clients. If compensation was provided in exchange for testimonials, this will be clearly disclosed.

Updates to This Disclosure

We may update this advertising disclosure from time to time to reflect changes in our partnerships, advertising practices, or regulatory requirements. Significant changes will be communicated through our website. We encourage you to review this disclosure periodically to stay informed about our advertising relationships.

Questions About Advertising

If you have questions about our advertising relationships, sponsored content, or this disclosure, please contact us:

Lumen Drift

Email: [email protected]

Phone: +46 8 472 5193

Address: Kungsträdgårdsgatan 18, 111 47 Stockholm, Sweden